Simple statement on the future of the book from William Gibson from an interview with Wired:
Wired: One of the details that leaped out at me was the Adidas GSG9, named for the German counterterrorism squad. I felt certain you’d invented the shoe, but then I Googled it.
Gibson: The Adidas GSG9s were the obvious choice for the thinking man’s ninja. Nothing I could make up could resonate in the same way. There’s code in name-checking the GSG9 history — esoteric meaning. Something that started with Pattern Recognition was that I discovered I could Google the world of the novel. I began to regard it as a sort of extended text — hypertext pages hovering just outside the printed page. There have been threads on my Web site — readers Googling and finding my footprints. I still get people asking me about “the possibilities of interactive fiction,” and they seem to have no clue how we’re already so there.